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Par Lundqvist, creative movie director of Neuw Denim, isnât only a denim designer â heâs some sort of denim collector, and a pretty avid one at that. He owns approximately 3, 000 sets of jean pants, jackets and shirts â most of which were purchased at second-hand stores in their native country, Sweden. (Fun fact: Sweden is your worldâs highest per capita customer of denim). Lundqvistâs collection spans days gone by hundred years, but his favourite periods are definitely the mid-1950s (think James Dean along with the original rockabillies) along with the late-1970s (the era with the Velvet Underground, Andy Warholâs Factory and drain pipes).
Unsurprisingly, Neuw Denimâs collections possess a vintage feel about them. In fact, Lundqvist has penned the concept of a âvintage revisionâ to describe the approach of re-cutting jeans to make the perfect fit together with adding contemporary tweaks like darts in the ankle for a slight taper. Neuw Denimâs Summer 2011 collection is filled with âvintage revisedâ details. Washed out slim fit jeans are paired with indigo button-ups and duster coats; lightweight chinos within mustard and burgundy perfectly complement striped tees together with gingham shirts. The womens range features several high-waisted styles, lace bustiers and sheer blouses. Check out the mood video below and become sure to keep an eye on Neuw Denimâs website â theyâre relaunching it soon.
Womens Skinny Leg Jeans, Skinny Leg Jeans
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